Heading to Grand Central after some food adventures in LES and Chinatown with my similarly named friend Sabeena, I found myself on a 6 train with enough room for me to sit. It was glorious. Once I sat, I did what I always do on the subway if I am not reading – stared hungrily at the ads.
For anyone who knows me, they know that marketing is my thing. I am a total nerd for it, and it’s very disappointing when I get on a subway car with the low-budget, somewhat disconcerting ads for doctors I would never trust and colleges I wouldn’t allow to educate me. Yesterday, this was not the case. I was treated to a subway car filled only with ads for Vitamin Water’s Hydrate the Hustle campaign. I love it when companies do this – it’s so fun to see how the whole package looks instead of a stand-alone ad.
In my (probably not humble enough) opinion – the Hydrate the Hustle campaign is awesome. It’s fun, a little cheeky, and relatable. And it’s simple – fun colors that match the drinks, one-liners, and a picture of a single bottle of Vitamin Water. Talking about NY specific things in a city where people hustle. In the summer, on the 6 train.
Yes, Vitamin Water, I nod, Yes, I do need hydration because this subway station was hot…and HOW DID YOU KNOW I was thinking about doing a side hustle on top of my full time job? How did you know I am a Millennial thirsty (pun pun pun) for CREATING something myself, for finding my path? And with such pretty colors? Yes!
I got to Grand Central and admittedly spent the inflated price of $3.90 for my very own Vitamin Water, because hey, I deserve to Hydrate my Hustle…or at least my commute to my parents’ house. And what kind of a blog post would end without a solid resolution like this, anyway? I was already writing this in my head, after all.
Touche, marketing geniuses. Touche.
Upon further investigation, their website leads you to a place where you can use the code on your cap to fund entrepreneurs’ projects. Pretty cool – they really are supporting that hustle life!
But I wonder…why didn’t they turn Hydrate the Hustle into a hashtag anywhere…? Did I miss it?
Who else has seen this ad campaign and had thoughts? Let me know what your thoughts are!